We are excited to be able to build the relationship further with the uefa euro 2020 partnership meaning we will be involved in the leading european club and. Heineken has enjoyed an unrivalled relationship with football fans through our uefa champions league sponsorship. Hans erik tuijt global sponsorship director heineken said.
Sponsor deals linked to wealthy owners must be set at fair market rates. Clubs must approach break even on commercial income and spending on transfers and salaries. Uefa decided to create the ffp system 11 years ago to stabilise the football economy by monitoring finances of 200 plus clubs that qualify each year for its competitions.
Uefa and team marketing its appointed agency for club team competitions are closing in on a clean sweep of agreed uefa champions league sponsorship deals for the 2021 24 cycle with offers accepted for seven of the eight global packages available. Uefa champions league manchester city v real madrid the court felt the governing body had grounds to seek punishment against the premier league club but alleged ffp breaches weren t proven. As per the contract the association also includes the uefa super cup in 2018 2019 and 2020.
In september 2017 the deal was extended for the 2018 21 cycle. Nissan the automaker nissan became an official partner of the uefa champions league in 2014. Here are the 8 prime sponsors of the uefa champions league for the 2019 2020 season.
01 30 09 05 2019 live 2019 champions league semi finals in 90 seconds. 01 48 26 06 2020 live memorable liverpool goals under klopp. Live the uefa champions league is back.
When the champions league was created in 1992 it was decided that a maximum of eight companies should be allowed to sponsor the event with each. Like the fifa world cup the uefa champions league is sponsored by a group of multinational corporations in contrast to the single main sponsor typically found in national top flight leagues. Uefa works to promote protect and develop european football.
